12月6日讯,尤文图斯的首席执行官斯卡纳维诺在节目中详细探讨了俱乐部的财务状况、青训发展以及女足项目等多个重要议题,同时展现了未来的发展规划。
谈及足球与媒体之间的关系时,斯卡纳维诺表示:“足球和媒体是两个迷人的世界,其中热情至关重要;这两者都需要特定的组织技能以确保顺利运作。我发现这两个领域有许多相似之处:尤文图斯作为一家拥有企业部门和体育部门的公司,这两个部门经常紧密关联,而人为因素也非常关键。此外,随着数字领域的发展,足球商业模式与媒体世界联系越来越紧密。”
关于俱乐部当前财务状况,他提到:“正如我们在最近股东大会上所述,上赛季亏损接近2亿欧元。然而,如果深入分析数据,我们会发现大部分亏损源于未参加欧洲赛事导致收入减少以及特殊支出,与日常运营无关。因此,今年实际亏损预计约为7000万欧元,比上一年下降超过50%。我们对未来的发展轨迹感到乐观。虽然仍存在一些不可预测因素,但我们的主要目标是在可持续性和竞争力之间保持良好平衡。”
他进一步指出:“我们经历了一段薪资和折旧总额异常高涨时期。但为了保证高水平竞争力,我们希望成为投资预算最高、表现最好的球队。这必须依赖正确市场选择并赢得比赛,也需要一点运气,不过基础条件已经具备,我们绝不是走下坡路。”
谈及球队建设的问题时,他强调,“目前某些俱乐部球员费用过高,使得成本失去比例,并造成通货膨胀。在我看来,一旦超出一定限度,从财务角度来看是不健康的。尽管顶级球员能够产生重大影响,但团队运动还涉及诸多其他因素。因此,我们正在与朱托利和蒂亚戈-莫塔一起努力打造一支实力强大的队伍,自然不排除引进能带来突破性改变的重要球员。”
对于新的发展方向,斯卡纳维诺认为:"若能找到解决工资帽问题的方法,将对所有球队都有积极意义,提高整体竞技水平。"
Talking about如何增加俱乐部预算方面,他说:“从基础设施、资产、品牌及商品销售看,我觉得情况非常乐观。例如,在体育场方面,上个赛季除了欧洲赛事外创下收入新纪录,今年我们的目标则是创造历史新高。“这是一个基本资产,其优秀接待能力让人印象深刻,而且我们还有很多想法用以改善粉丝体验。同时,不容忽视的是在品牌推广、商品销售,以及社交媒体上的工作:尤文图斯Creator Lab项目是真正的一流数字内容创作实验室,每天制作产品供社交平台使用,还推出原创系列内容。“”全球粉丝数量已接近2亿,使得尤文成为意大利社交媒介关注度第一品牌,这是传播价值观和提升赞助商投资回报率的重要工具,通过不断发展的数字化手段实现变现也是其中之一。
Skanavino继续说道,对于世俱杯来说,它“提供了极佳机会,让俱乐部及其成员获得经验并参与国际舞台竞逐,是提高曝光率的大好时机。当然,此项赛事将带来收益,目前我们同其他欧洲联赛协会进行着紧密协商,现在应该取得不错进展,希望得到保守估计结果”。
Nearing the topic of jersey sponsorship, he mentioned: “We have several ongoing negotiations and expect to confirm a sponsor by the end of this season. Participating in events like the World Club Cup adds an extra dimension not just for this season but also because it occurs every four years; hence we are keen on establishing long-term partnerships with sponsors.” He added that they currently already have a shirt sponsor, yet aim to promote awareness for significant organizations such as Save The Children, with whom they've collaborated over many years.
Skanavino emphasized on youth training’s significance stating: "Young talents require time and suitable environment to fully realize their potential." This is why they believe in Next Gen project which provides competitive challenges within Juventus family without focusing solely on short term needs. Thus investments must be viewed from a long-term perspective according to him—this path seems right."
The discussion then shifted towards women's football where Skanavino remarked: “This has been an existing project for many years now but economically may still be at its nascent stage. In Italy—and beyond—it lacks commercial development necessary for resources leading further improvements in women’s soccer; nevertheless we'll continue investing into our team which performed excellently thus far."
Capping off his insights regarding club structure, Skanavino noted that "Juventus employs around 500 people across various types of contracts—a considerable organization well-reflected through our facilities currently showing no plans major changes since they're indeed cutting-edge modern professional setups including Vinovo Training Center.” P >
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